All Entergy Arkansas customers share the rider; large-load agreements are individually negotiated and PSC-approved is funded partly through a new rider — just over half a cent per kWh — approved under the 2025 Generating Arkansas Jobs Act, letting Entergy Arkansas recover the cost of new generation facilities from ratepayers before construction completes. Individual large-load agreements, such as its pending AVAIO Digital contract, are separately negotiated and require Arkansas Public Service Commission approval.
Also active in Arkansas: Entergy Arkansas is supporting a Google data center project in West Memphis paired with a 600 MW solar array and 350 MW battery storage system, and a pending $6 billion AVAIO Digital campus in Little Rock (150 MW initially in 2027, growing toward 1,000 MW). Entergy projects $1.7 billion in savings for existing customers from the new data center load overall, though state lawmakers have publicly pressed the utility on ratepayer protections.
